Thoughts, stories
and ideas
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Elliot Grainge’s first year at Atlantic has been nothing short of a music industry makeover! From indie disruptor to major label leader, he’s turned skepticism into success. With innovative strategies and a fresh…
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Billboard Canada Women in Music 2025 was a night to remember! The Beaches made history as the first group to win Women of the Year, while Lights inspired with her Visionary Award speech.…
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Get ready for a concert of horsepower! Audi’s Engine Symphony transforms engine roars into musical masterpieces, spotlighting the RS models like never before. This innovative campaign blends automotive power with classical artistry, inviting…
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YouTube is testing an exciting AI music host feature to compete with Spotify’s AI DJ! Imagine a voice sharing stories and trivia about your favorite tracks, enhancing your listening experience. As both platforms…
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Discover the untold stories behind Afrobeats! Successful deals are reshaping the music scene think beyond the stars. Labels like Mavin and YBNL are transforming passion into enterprise, proving that exits can boost culture,…
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Europe is stealing the spotlight in 2025! With €5.7 billion in recorded music revenues and a 9.1% growth, it’s officially the new growth engine. From Poland’s rising stars to Sweden’s legendary exports, the…
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Think your brand can dance to any tune? Think again! Discover why millions are at stake when using copyright-safe music. From high-profile lawsuits to the rise of licensing platforms, understanding the legal landscape…
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Spotify just signed the final major label, Sony Music, in a game-changing deal! This means more $$ for songwriters and a fresh start after the bundling debacle. With promises of innovation and fair…
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Canva is tuning into a new era of creativity with OTIS! Discover how sound is transforming brand storytelling, making campaigns unforgettable. Their first campaign, ‘Put Imagination to Work,’ showcases everyday heroes with soundtracks…
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Can viral hits really create music fans? MIDiA’s latest report dives deep into social media music discovery, revealing that while platforms like TikTok/ Instagram spark curiosity, they often fail to convert views into…
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Exciting news! Sonali Mehta steps in as Executive Director of NPR Music, starting September 22. With her rich background advocating for artists and a vision for innovation, she’s set to amplify diverse voices…
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Spain’s music market is making waves with a stunning 10.4% growth in H1 2025, defying the odds! Streaming is thriving subscription rates soared by 18.9%, while vinyl sales jumped 25.6%. Yet, ad-supported platforms…
