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and ideas

  • Khukri Rum’s Bold Reboot: Nepal’s 66-Year-Old Icon Gets a Hip-Hop Twist

    Khukri’s “Mero Khukri” isn’t just a buzz; it’s a cultural renaissance! This 66-year-old brand is embracing heritage with a modern twist, weaving local sounds and imagery into its identity. It’s a smart move—inviting…

  • City Pop’s Neon Second Life: How Japan’s Retro Groove Hijacked the Global Playlist

    Japanese City Pop is back and better than ever! Discover how this nostalgic genre is captivating global audiences on Spotify, YouTube, and TikTok. Its lush melodies and vibrant vibes are perfect for today’s…

  • Australia’s First Rehabilitative Radio Station Is Giving Detained Young People a Voice

    Tune in to Futures, Australia’s first rehabilitative radio station, where young voices meet hip hop beats! This innovative program combines music, mentorship, and storytelling to inspire change. With segments like Friday Freestyle, kids…

  • Spotify Bets on a High-End Future With Its New Premium Platinum Tier

    Spotify is taking a bold leap with its Premium Platinum tier, offering a treasure chest of features like lossless audio and AI tools. This pilot isn’t just about price hikes in India and…

  • France Marks a Decade Since the Bataclan Massacre

    A decade since the Bataclan massacre, France reflects on resilience and remembrance. This tragic night reshaped a nation, sparking deep questions about security and identity. President Macron honors the victims and families, underscoring…

  • Uber’s New Campaign With Shania Twain and Tom Cardy Flips the Script on Driving

    Uber’s new campaign, “Can’t Do That If You’re Driving,” flips the script on freedom! Featuring Shania Twain and Tom Cardy, it’s a backseat anthem celebrating all the fun you can have while someone…

  • From Medellín to Mainstream: How Latin Artists Are Remixing the Global Music Game

    Latin music is taking center stage! From Medellín to Miami, artists are breaking barriers and redefining culture. Legends like Daddy Yankee and Kali Uchis inspire with their stories of authenticity and innovation. Billboard…

  • When Algorithms Jam: How AI’s Remix of the Music Biz Could Hit a High Note or Go Off-Key

    At the intersection of AI and music, the future is a thrilling debate! Can tech unlock new revenue streams and fresh creativity, or will it erode the essence of music and artist revenues?…

  • K-Pop Has Conquered the World, Why Hasn’t It Taken the Grammys Yet?

    K-Pop is a global sensation, but why is it still waiting for Grammy glory? With BTS making waves yet no dedicated K-Pop category, the Grammys seem a bit out of tune. As collaborations…

  • Elliot Grainge’s First Year at Atlantic: Reshaping a Legacy Label

    Elliot Grainge’s first year at Atlantic has been nothing short of a music industry makeover! From indie disruptor to major label leader, he’s turned skepticism into success. With innovative strategies and a fresh…

  • Billboard Canada Women in Music 2025: A Night of Trailblazers and Firsts

    Billboard Canada Women in Music 2025 was a night to remember! The Beaches made history as the first group to win Women of the Year, while Lights inspired with her Visionary Award speech.…

  • Audi’s Engine Symphony: Transforming Horsepower into Harmony

    Get ready for a concert of horsepower! Audi’s Engine Symphony transforms engine roars into musical masterpieces, spotlighting the RS models like never before. This innovative campaign blends automotive power with classical artistry, inviting…


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